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PRO TIP: If you’re filming a recurring series like the examples above from Hootsuite and Sephora, try to maintain an air of consistency. When writing your copy, ensure it’s direct, actionable, and informative, with a hint of mystery to spark curiosity in your viewers. Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door. Film Horizontally on Your Mobile Device. All you need is a mobile device or desktop computer that has a solid camera or webcam and microphone. Now that you’ve got some inspiration, it’s time to get the wheels turning with Facebook Live. In this Facebook Live plated video Michelle, Plated’s Test Kitchen Manager, cooked a special recipe with her dad for Father’s Day. If you’re going live from a Facebook page on your desktop, you’ll see a box that says “Live Video” below the post box, like the one below. People will start turning to you as their go-to source to stay informed on industry news, and you’ll build a loyal and engaged following. Make sure Facebook Live is selected next to Service in your settings, and your stream key is correct. Top recommendations: Ecamm Live (Mac Only, from $15/mth) My top pick for Mac users; Streamyard (PC & Mac - Browser-based, free & from $25/mth) My top pick web app. This button is in the lower-right corner of OBS. Using these metrics will allow you to continue to perfect your Facebook Live video strategy going forward. Livestream.com Follow Facebook Live's profile on Livestream for updates on live events. Similar to how you pin a tweet on Twitter, you can pin your live video to the top of your newsfeed to get more traction. Subscribe Today - FacebookLiveNow The Search is over. With live video, these mishaps are bound to happen, and these things are actually what makes live video so much fun. They pick up additional glare, which can be distracting. By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagement than a video that is no longer live? 72,624 talking about this. Below are five ways you should be using Facebook Live in your marketing campaigns: Do you ever feel like your audience sees you as a corporate, stuffy robot? Accessibility Help. The official Facebook page of Channel 7 Australia You’re likely aware that posts with more likes, comments, shares, and views are prioritized on the news feed. Speak with a smile, wake up with some caffeine, and most importantly, be yourself. Watch your favourite shows for free as seen on Channel 7, 7mate, 7TWO and 7flix and explore our collection of 7plus exclusives. The official Facebook page of Channel 7 Australia Websites like YouTube and Facebook have made it easier for anyone with a smartphone to start streaming. Typically, choosing a high-quality image of a person with minimal distractions is what will yield the best results to get late viewers to click play and tune into your Facebook Live recording. Facebook has introduced live broadcasts that you can watch from any device. Put on your finest ball-gown, and style your hair! Once your video appears on your page after recording, click “edit video,” and you’ll see an icon (like the one below), which will allow you to upload a custom thumbnail image. Let’s choose to treat each other like neighbors rather than strangers. The live stream craze began with smaller social media apps like Periscope and Meerkat. Facebook Live allows you to answer your followers’ questions in real-time. Live look at NorCal: San Francisco, Oakland, SJ & more. Just check out the difference in the before and after photos below. Sport. Watch Now. Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. No, this post is not about my long-time obsession with TRL, but rather a new live video trend for marketers: Facebook Live. Make fun of your hair, and laugh at the fact that you’re a professional chef that always burns toast! Make sure to add captions to your Facebook video by either generating them through Facebook or uploading your own SRT file. Today, live video streaming is becoming increasingly mainstream. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it! At Wistia, we’ve found that sharing our culture with our audience has been one of the most beneficial ways to grow the business and build brand advocates. To find out more or opt-out of personalised advertising, please see our Cookies Guide. Data shows every Bay Area county's COVID-19 status. You can do this by going to your own Facebook profile, and selecting “Only Me” before recording. 7,932 talking about this. Take social media management tool Hootsuite as a solid example. Facebook Live was released in April of 2016, and while many marketers are still getting their heads around it, the ones who are using it seem to be reaping the benefits. Want help with your Facebook ads? The best strategy to do this effectively is to create a recurring series. This is something critical to remember when filming Facebook Live videos because you only have one take once you’re live! The latest developments in the day's top stories at home and around the world, plus sport, finance, and weather updates. Aside from the obvious tips, like having a strong and dependable internet connection, you may be curious how else you can set your Facebook Live video on the path to video viewing success. During the broadcast ask questions, and then ask your viewers to reply in the comments. facebook live news stories - get the latest updates from ABC7. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. This strategy worked particularly well because it was not only showing off our culture, but it’s also relevant to the product, and helps give video creators an inside look into how we do things at Wistia. The good news is that it’s quite simple to create your first live video. Download the FREE 7News app on your iPhone or Android and receive urgent breaking news alerts. App Store Google Play You can find these broadcasts as they happen in your News Feed. Below, check out how our social team is using Live Video to give our audience a sneak peek behind one of our video shoots. Facebook’s algorithms recognize popular content, and actually make it even more popular without the advertiser needing to pay extra for more eyes. “One of the most amazing opportunities Facebook Live offers is the ability to engage with your followers,” says Christine Austin from IMPACT. The comments really say it all. Latest celebrity gossip and news headlines featuring the latest from TV, video, photos & entertainment. TV7 Live. 101 Huntington Ave, Floor 7  This gives you an opportunity to engage with viewers when they’re most interested. She loves all things digital, learning about nutrition, running, traveling, and cooking. This modal can be closed by pressing the Escape key or activating the close button. This will save your new stream key settings. We use cookies so we can improve your experience on this site, analyse traffic and provide you with relevant advertising. Without compelling copy to entice your viewers, your live video isn’t going to get much if any traction. Mobile filmers have the natural urge to film vertically since … Tensions boiled over in Marin City when a fleet of pro-Trump supporters paraded past a group of residents who were holding a small rally for Joe Biden. Yes please Not now Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to build trusted followers on Facebook. Analyze & improve your digital marketing -- for free! The official Facebook page of Channel 7 Australia Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. Visit your Facebook page for a discount code? Once your video is done livestreaming you can boost your post and run an ad campaign just like on your other Facebook videos and posts. Click Start Streaming in OBS. Once a Facebook Live video is created it will reside on your page or profile for viewers who missed the live event to view. PS: For live video tips on other social media platforms, check out our blog posts on Instagram Live and YouTube Live. We use cookies to give you the best experience possible. With Facebook Live, anyone with a Facebook account, a computer, smartphone, or tablet can broadcast to all of their friends and followers. 7NEWS is Adelaide's leading news service, presented by Jane Doyle on weeknights at 6pm. The official Facebook page of Channel 7 Australia That’s where captions come in. By using our site, you agree to our use of cookies. Horizontal videos look better all around, especially when displayed on the news feed. 27,390 talking about this. If you’re on a mobile device or going live from your Facebook profile rather than a Facebook company page, a small button will appear when drafting a post that says “Live Video.” Select it to get started! Or you can go the more casual, authentic route (recommended) like the image of me below working from my parents’ dining room (I swear my hand is not that large in real life). Cross-platform software to maximize your online advertising. After the broadcast, what do you want your viewers to do? 5.366 personen praten hierover. Its popularity quickly caught Facebook’s attention, leading the platform to unveil Facebook Live in April 2016. Log into Facebook to start sharing and connecting with your friends, family, and people you know. Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event. Watch 7 Live News. Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Sephora provides a great example with their “Scouted by Sephora” series, where they share information around less well-known makeup products, and answer questions as they come up. Take advantage of the audience and geo-targeting features to get your recorded live video in front of a larger but still relevant audience. Live TV. VIDEO: Trump supporters parade past Marin City Biden rally. Take advantage of this to ensure it’s the first thing people see when visiting your page. Share your video on your page, and make any edits you need to the description, thumbnail, add caption, etc.! Interaction on your videos also gives them a vote of authority, and provides new viewers with confidence that they’re not wasting their time on snooze-worthy content. To gain more interaction encourage it from your viewers! So you stuttered on a word multiple times? Click OK. Mobile filmers have the natural urge to film vertically since this is just how you’re used to using your phone, but flipping your phone to a horizontal view yields a much nicer sized video. Before ripping the bandaid off and going live, you should test things out by creating a practice video restricted to your eyes only. This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate to, and seeing the connection between her and her father definitely evokes positive emotions from viewers. 132,935 talking about this. Zim awards, Zimda Rather, give a proper sign-off with an actual ending for next steps. When answering questions over your broadcast make sure you call out the user by their first name. On the other hand, watching a video of an individual with an energetic and friendly demeanor will evoke positive feelings in your viewers and keep them hooked. Share the recording on their page? Perhaps you burnt a piece of toast on your Facebook Live cooking show? Whether you're around resting family members, in a loud setting like a bus or train stop, or just attempting not to disturb the people around you, viewing videos without sound is quite common nowadays. PRO TIP: Remove your glasses when filming! Facebook's Official Live Stream Channel. The worst thing you can do is just casually push the finish button and then walk away. Shows. Why Should Businesses Live Stream on Facebook? Hootsuite’s #HootLive series shows their audience that they care about keeping them informed and sharing their knowledge, while being able to engage and answer their questions in real time. 8 Facebook LIVE tips for generating more likes and building your brand and business with live streaming. Take this a step further by sharing some bits of your life to connect with your audience on a more personal level. Watch us live on the go! It may also be worth looking into purchasing an external microphone to improve sound. TV7 Live Zim News & Buzz is all about Zimbabwe Buzz, All The Latest News, Breaking News, Latest Music, Latest Videos, Latest Audio Songs. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Invest in a Mobile Phone Setup. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television! Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, 9 Tips for Writing Great Headlines in 2017, How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads, 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance, Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs, 9 Secrets to Becoming a Successful Social Media Influencer. 3 talking about this. Here’s a great sign-off example from Refinery29 where they restate their names, thank viewers for tuning in, and encourage them to check out their “very cool shoes” using the link at the bottom of the video. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand. Boston, MA 02199. You can also upload an image with text overlay to give Facebook browsers an instant hint into what the video content is about before they tune in. Once you’re no longer live, your video can still live on for fashionably late viewers to enjoy. Rather than getting embarrassed and ending the video mid-way through, embrace your mishaps. Yet, the chances of seeing a video while it’s live are now higher since Facebook has updated their ranking algorithm to show more live videos that are streaming in real-time. No, you don’t need to give away your social security number or dive into the details of your messy breakup, but share something positive from your life, like the example from Plated below. Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Hootsuite started a series called #HootLive where they broadcast the latest social media news Live on their feed. 7,809 talking about this. Original shows and popular videos in different categories from producers and creators you love Whatever it may be, be sure to end your Facebook Live post with something actionable for your viewers to do. Yikes! tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live. There you’ll be able to see all of the same metrics you can from pre-recorded videos like minutes viewed, unique viewers, video views, 10-second views, average % completed, number of reactions, comments, and shares. While you don’t necessarily need to wear the same outfit in every episode, use the same “set” and set up your camera in the same place and distance away from the episode hosts in each post. With Facebook Live it can be hard to host your video and reply to comments at the same time, which is why you should have a colleague answering your comments in text form, and prompting you to answer the most relevant questions during the actual broadcast. With live video becoming a trendy (and effective!) 9,672 talking about this. Here are 16 easy tips to improve your Facebook Live video recording, leading to more eyes on your content. Feel free to leave comments below if you have any other questions, tips, or advice you’d like to share from your own live streaming experiences. The official Facebook page of Channel 7 Australia To give your live streams a more professional … Changing the settings of your live video to a “Featured Video” will allow it to appear front and center on your page, as well as your video page, driving even more eyes to it. Would you like to receive local news notifications on your desktop? Page followers and visitors may get a notification when a page or individual is going live. “With reactions, comments, and viewer numbers shown in real-time, you can prompt responses by asking and answering questions in your broadcast.”. Facebook working on 'Neighborhoods' feature to rival Nextdoor, Mother of man fatally shot at Austin protest speaks out, Zuckerberg, Fauci discuss resurge of COVID-19 cases, COVID-19 vaccine may be 6 months away, Dr. Fauci says, Oakland police defend use of tear gas during recent protests, Stars unite for GLAAD livestream to support LGBTQ+ community centers, Good Morning America's Ginger Zee Started a Live Cooking Show Called Ginger's Cook Club, NC man charged after claiming to have COVID-19 during Walmart livestream, Man livestreams police chasing him on Facebook, DIY VIDEO: How to make your own ice cream in 10 minutes, ABC7 News celebrates National Mac and Cheese Day with blind taste test, Grandmother, grandson, 4, found dead; suspect streamed getaway, FB Conference: Some criticizing Mark Zuckerberg's tone in speech, Zuckerberg promises 'complete overhaul' of Facebook geared towards user privacy, EXCLUSIVE: Zuckerberg defends Facebook's actions after terror attack live streamed, How mass shooting live stream got past social media monitors & AI, Harlem Globetrotters return to ABC7 sports department for rematch, Facebook Live shooting victim now able to whisper and eat, Live look at NorCal: San Francisco, Oakland, SJ & more, Data shows every Bay Area county's COVID-19 status, How to register for a COVID-19 vaccine in every Bay Area county, CA COVID-19 vaccine tracker: See your status here, Bay Area Life; Sundays at 6:30 p.m. on ABC7. 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